I freely admit it…

I dislike healthcare advertising. Not the industry itself, or the people, but much of the work that we put out into the world. So even twelve years into it, I still consider myself an outsider trying to do things differently.

We’re talking about human health here. Eventually 100% of us will be a patient in some way, shape, or form. So really, we’re having a conversation with our families, our friends, and—yes—we’re talking to ourselves a little. We have to be relatable. Yet if you look around, you find so many strained metaphors, visual puns, and communications that don’t communicate a whole lot. At least not in any authentic way.

But I’m not merely pivoting off of what I don’t like.

I believe there’s a place for simplicity despite the complexities that come with promoting a drug. We can’t be as straightforward as “this works, the trials prove it!” But that doesn’t mean we have to muck it up with needless contrivances. Take a look at my work. I think you’ll see simplicity and relatability. It’s a struggle to get there though, and we have to work hard to make an impact. If you’re a healthcare marketer, you know the challenges. We can only do it if we do it together.

617.821.5478

grecine17@me.com